How would you describe yourself?
Are you....
The Thinker
OR
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The Doer
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Thinks through every step before taking the first one
Hesitant, overthink, needs reassurance before making a decision
The Doer will run up the stairs. They're not afraid to stumble because they'll learn in the process.
Class is in session! I'll take your questions now.
Wait..so who is OptiMize?
Great question! OptiMize is a student led community at the University of Michigan!
Okay great and what do they do?
Another great question! You're on a roll!
They help students:
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hone their entrepreneurial skills
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connect them to mentors
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friends
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projects
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educational content
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events
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track their progress of their work
Wow they do a lot. What does this have to do with being a doer and a thinker?
Now that you're caught up, we'll keep going!
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Time to school you on how we discovered these 2 archetypes
After interviewing 10 participants these 2 archetypes, "The Doer and The Thinker" kept showing up when affinity mapping their answers.
Students either felt afraid of starting a business or would jump right in
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Let's dig a little deeper...
Studying the Users
Before designing we had to get a deep understanding for not only who they are but how they learn. That would give us insight on where to draw inspiration.
Where do they learn?
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Why they trust these sources?
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They did lots of research prior to finding the particular content
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high end work samples
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The ability to see reviews and upvotes
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double checking advice with community
An A+ in Competitive Advantage
What's different about OptiMize?
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University of Michigan's reputation as a premier educational institution
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#3 Public University in the country
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The brand is learning, trustworthy high-end learning
From Ideation to Prototype
Design inspiration
Pulling inspiration from competitors is a huge part of my design process. I use what's working for the users and pull those elements so that there is familiarity across the platform.
CLICK IMAGE TO ENLARGE
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